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MCQs

Total Questions : 302 | Page 17 of 31 pages
Question 161. The 'consumer's satisfaction' level is classified as
  1.    unit metrics
  2.    procedural metrics
  3.    marketing external metrics
  4.    sampling metrics
 Discuss Question
Answer: Option C. -> marketing external metrics
Answer: (c).marketing external metrics
Question 162. In marketing metrics, the 'willingness to change' is best classified as
  1.    quality metrics
  2.    loyalty metrics
  3.    internal marketing metrics
  4.    perceived metrics
 Discuss Question
Answer: Option C. -> internal marketing metrics
Answer: (c).internal marketing metrics
Question 163. The offering of all brands and the brand lines by a particular Company is considered as
  1.    Company portfolio
  2.    brand portfolio
  3.    brand line portfolio
  4.    corporate portfolio
 Discuss Question
Answer: Option B. -> brand portfolio
Answer: (b).brand portfolio
Question 164. In brand dynamics, the emotional and rational attachments of specific brands is considered as
  1.    bonding
  2.    brand relationship
  3.    brand evidence
  4.    brand existence
 Discuss Question
Answer: Option A. -> bonding
Answer: (a).bonding
Question 165. The highly energized differentiation, esteem, knowledge and relevance are shown by
  1.    leadership brands
  2.    declining brands
  3.    strong brands
  4.    evident brands
 Discuss Question
Answer: Option A. -> leadership brands
Answer: (a).leadership brands
Question 166. The branding strategy is also called
  1.    brand architecture
  2.    branding rate
  3.    brand earnings
  4.    brand responsiveness
 Discuss Question
Answer: Option A. -> brand architecture
Answer: (a).brand architecture
Question 167. The stages in the brand development according to successive quadrants are considered as
  1.    brand grid
  2.    power grid
  3.    reporting grid
  4.    knowledge grid
 Discuss Question
Answer: Option A. -> brand grid
Answer: (a).brand grid
Question 168. When the companies combine existing brand with new brands, the brands are called
  1.    parent brand
  2.    product extension
  3.    brand extension
  4.    sub-brand
 Discuss Question
Answer: Option D. -> sub-brand
Answer: (d).sub-brand
Question 169. The quantitative tracking data which shows how marketing mix are performing its best are classified as
  1.    brand valuation
  2.    assets evaluation
  3.    brand audit
  4.    brand tracking studies
 Discuss Question
Answer: Option D. -> brand tracking studies
Answer: (d).brand tracking studies
Question 170. In value stages, the brand performance must consider
  1.    price elasticity
  2.    associations
  3.    communications
  4.    risk profile
 Discuss Question
Answer: Option A. -> price elasticity
Answer: (a).price elasticity

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