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MCQs

Total Questions : 302 | Page 15 of 31 pages
Question 141. The strategy of using individual family brand names is referred as
  1.    house of brands
  2.    strategy house
  3.    house of products
  4.    extended strategy
 Discuss Question
Answer: Option A. -> house of brands
Answer: (a).house of brands
Question 142. The structured approach to assess sources of brand's equity and its outcomes to create brand's value is classified as
  1.    brand value chain
  2.    company supply chain
  3.    direct supply chain
  4.    indirect supply chain
 Discuss Question
Answer: Option A. -> brand value chain
Answer: (a).brand value chain
Question 143. The market multiplier includes
  1.    market dynamics
  2.    competitive reactions
  3.    channel support
  4.    distinctiveness
 Discuss Question
Answer: Option A. -> market dynamics
Answer: (a).market dynamics
Question 144. The brand element 'building brand' does not include
  1.    adaptable
  2.    memorable
  3.    meaningful
  4.    likeable
 Discuss Question
Answer: Option A. -> adaptable
Answer: (a).adaptable
Question 145. In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as
  1.    presence
  2.    brand relevance
  3.    performance
  4.    advantage
 Discuss Question
Answer: Option A. -> presence
Answer: (a).presence
Question 146. The measurement of current brand position in the previous years is considered as
  1.    brand audits
  2.    extract brands
  3.    bait brands
  4.    retained brands
 Discuss Question
Answer: Option A. -> brand audits
Answer: (a).brand audits
Question 147. The goal of customer relationship management is to produce
  1.    medium customer equity
  2.    high customer equity
  3.    low customer equity
  4.    equity portfolio
 Discuss Question
Answer: Option B. -> high customer equity
Answer: (b).high customer equity
Question 148. The series of procedures in which customer is focused, help to assess brand's health and leverage equity are classified as
  1.    brand audit
  2.    brand tracking
  3.    brand valuation
  4.    brand evaluation
 Discuss Question
Answer: Option A. -> brand audit
Answer: (a).brand audit
Question 149. The retention spending level and retention rate is influenced for the dimension of customer lifetime value is classified as
  1.    visualization
  2.    acquisition
  3.    add-on spending
  4.    retention
 Discuss Question
Answer: Option D. -> retention
Answer: (d).retention
Question 150. The branding strategies alternatively use by the marketer's do not include
  1.    individual brand names
  2.    company brand name
  3.    sub-brand name
  4.    variant brands
 Discuss Question
Answer: Option D. -> variant brands
Answer: (d).variant brands

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