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MCQs

Total Questions : 302 | Page 14 of 31 pages
Question 131. The relatively high priced brands offer by company are classified as
  1.    low end prestige
  2.    high end prestige
  3.    open end prestige
  4.    close end prestige
 Discuss Question
Answer: Option B. -> high end prestige
Answer: (b).high end prestige
Question 132. In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as
  1.    esteem
  2.    perceived esteem
  3.    energized esteem
  4.    energized similarities
 Discuss Question
Answer: Option A. -> esteem
Answer: (a).esteem
Question 133. The endowment of products or services with the power of specific name or logo is considered as
  1.    branding
  2.    packaging
  3.    advertising
  4.    valuing
 Discuss Question
Answer: Option A. -> branding
Answer: (a).branding
Question 134. The estimation of total brand value in financial terms are classified as
  1.    brand audit
  2.    brand tracking
  3.    brand valuation
  4.    liabilities evaluation
 Discuss Question
Answer: Option C. -> brand valuation
Answer: (c).brand valuation
Question 135. The specific brand lines supplied to specific retailers are classified as
  1.    branded variants
  2.    product variants
  3.    sub-brand variants
  4.    line variants
 Discuss Question
Answer: Option A. -> branded variants
Answer: (a).branded variants
Question 136. An ability to determine the marketing strategy to affect customer mind-set is considered as
  1.    develop multiplier
  2.    program multiplier
  3.    market multiplier
  4.    customer multiplier
 Discuss Question
Answer: Option B. -> program multiplier
Answer: (b).program multiplier
Question 137. The state which describes how well the market offering fulfill the customer's needs, is considered as
  1.    brand imagery
  2.    brand feelings
  3.    brand salience
  4.    brand performance
 Discuss Question
Answer: Option D. -> brand performance
Answer: (d).brand performance
Question 138. The program multiplier includes
  1.    channel support
  2.    distinctiveness
  3.    market dynamics
  4.    competitive reactions
 Discuss Question
Answer: Option B. -> distinctiveness
Answer: (b).distinctiveness
Question 139. The specialized community of employees' whose activities are focused around the brand is classified as
  1.    brand community
  2.    impression community
  3.    external community
  4.    internal community
 Discuss Question
Answer: Option A. -> brand community
Answer: (a).brand community
Question 140. The added value on products and services is called
  1.    advertising
  2.    brand equity
  3.    branding
  4.    valuing
 Discuss Question
Answer: Option B. -> brand equity
Answer: (b).brand equity

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