While fundamentally the differentiated business pillars mentioned above should _____________ sufficient, we realised that the execution _____________ done differently as well. The Indian mass market consumer, was new to the internet as was the SME merchant — just bringing the marketplace model to them _____________. We created ShopClues as India’s First “Managed” marketplace — what this meant was to take a very considered though opposing _____________ being the first pure marketplace to intermediate shipping, customer service and many other supporting services from day one etc. Since then, many other ecommerce companies have “pivoted” to the model, but our clear differentiation has stood us in good stead.