Through the ‘product envelopment’ strategy, firms expand features of their platforms and offerings. The _____________ Myntra by Flipkart for about $300 million is a notable example. This has helped Flipkart _____________ its product line in fashion apparel and target brand-conscious customers. By acquiring Freecharge, Snapdeal could _____________ the mobile payment platform into its ecommerce offerings. The same holds for Flipkart recently acquiring FX Mart, which provides a prepaid wallet licence so that payment platforms _____________ into Flipkart’s online stores platform.