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Question
What is the purpose of the India Brand Equity Fund ?
Options:
A .  To make ‘Made in India’ a label of quality.
B .  To promote in-bound tourism.
C .  To organise trade fairs.
D .  To provide venture capital to IT sector.
Answer: Option A
Answer: (a)
India Brand Equity Foundation is a Trust established by the Ministry of Commerce with the Confederation of Indian Industry (CII) as its associate.
IBEF’s primary objective is to promote and create international awareness of the Made in India label in markets overseas and to facilitate the dissemination of knowledge of Indian products and services.
Towards this objective IBEF works closely with stakeholders across government and industry. IBEF works with a network of stakeholders – domestic and international – to promote Brand India.

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