The change in attitude based on customer's association to brands is classified as Options: A . &nbspelaboration route B . &nbspcentral cues C . &nbspvalue cues D . &nbspperipheral route

The change in attitude based on customer's association to brands is classifi

Question

The change in attitude based on customer's association to brands is classified as

Options:

A . elaboration route

B . central cues

C . value cues

D . peripheral route

Answer: Option D
Answer: (d).peripheral route

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