Question
If the detergent market decreases by 18.75% in 1998 and Procter & Gamble takes over Spic Fine Chemicals (that is, the sales value of the brands Henko Stain Champion and White Giant gets added to the sales value of Procter & Gamble), what will be the percentage change in the total detergent sales of Procter & Gamble?(market share percentages in 1998 remain the same as in 1997)
Answer: Option B
:
B
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B
Ans. (b)
New detergent market = 1.3/16 * 3200 = 2600 Cr Rs.
Sales of P and G in 97 = (3% + 5%) of 3200 = 256 Cr.
Sales of P and G in 98 = (3% + 5% + 2% + 1%) of 2600 = 286 Cr.
Therefore, % change = 30/256 * 100 = 11.7%
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