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Industrial products are
Options:
A
.
 Purchased for personal consumption
B
.
 Frequently purchased for both their functional aspects and their psychological rewards
C
.
 Traditionally classified according to their characteristics and intended uses.
D
.
 Not purchased by non-business organisations.
Answer: Option C
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Which of the following 4Ps of marketing mix involves decisions regarding channels coverage, assortments, locations, inve....involves decisions regarding channels coverage, assortments, locations, inventories or transports?
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