Lakshya Education MCQs

Question: Industrial products are
A.Purchased for personal consumption
B.Frequently purchased for both their functional aspects and their psychological rewards
C.Traditionally classified according to their characteristics and intended uses.
D.Not purchased by non-business organisations.
Answer: Option C

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More Questions on This Topic :

Question 1. Which of the following 4Ps of marketing mix involves decisions regarding channels coverage, assortments, locations, inventories or transports?
  1.    Product
  2.    Price
  3.    Place
  4.    Promotion
Answer: Option C
Question 2. A company designs the product with little or no input from customers, the company is practicing which of the following concept?
  1.    Product concept
  2.    Marketing concept
  3.    Selling concept
  4.    Production concept
Answer: Option A
Question 3. Which of the following is NOT a part of marketing communication mix?
  1.    Telemarketing
  2.    Public relations
  3.    Sales promotion
  4.    Advertising
Answer: Option A
Question 4. Products that are used directly in the production of a final product but are not easily identifiable are categorised as
  1.    Accessory products
  2.    Component parts
  3.    Consumable supplies.
  4.    Assembly components
  5.    Process materials
Answer: Option E
Question 5. Items that are purchased routinely, do not become part of the final physical product, and are treated like expense items rather than capital goods are called
  1.    Raw materials
  2.    Major equipment
  3.    Accessory equipment
  4.    Component parts
  5.    Process materials
Answer: Option C
Question 6. Large tools and machines used in a production process for a considerable length of time are classified as
  1.    Major equipment
  2.    Accessory equipment
  3.    Component parts
  4.    Raw materials
  5.    Consumable supplies.
Answer: Option A

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