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Question
Which of these statements is the author likely to agree with the most?
Options:
A .  Nike has made a success out of a culture of creativity and it is going back to it after failing to make it into a regular company
B .  Nike has made a success out of a culture of creativity, but it is now trying to balance it with discipline
C .  Nike has made a success out of a culture of creativity, but it is now trying to enforce discipline due to its failure in the present context
D .  Nike has made a success out of a culture of creativity, but that would be sustainable till Knight heads the company
Answer: Option B
:
B
The author makes this point at various places in the passage - The seventh para – “Nike believes its newfound discipline will enable it to meet its targets of 15% average annual profit growth and revenue growth in the high single digits”, the sixth para – “In the old days, Nike operated pretty much on instinct. It took a guess as to how many pairs of shoes to churn out and hoped it could cram them all onto retailers’ shelves. Not anymore”, the fifth para – “In the past few years, the company has devoted as much energy to the mundane details of running a business — such as developing top-flight information systems, logistics, and supply-chain management — as it does to marketing coups and cutting-edge sneaker design”. All of them describe the blend of creativity and discipline that is being adopted by Nike.

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