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Question
Which of the following is NOT consistent with a manager having a marketing orientation?
Options:
A .  Inventory levels are set with customer requirements and costs in mind
B .  Customer relationship focuses on customer satisfaction before and after sale, leading to a profitable long-run relationship
C .  Focus of advertising is on product features and how products are made
D .  Packaging is designed for customer convenience and as a selling tool
Answer: Option C
Focus of advertising is on product features and how products are made is NOT consistent with a manager having a marketing orientation. Market orientation is an approach to business that prioritizes identifying the needs and desires of consumers and creating products that satisfy them.

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