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Question
Which of the following BEST describes the consumer’s preference for products that are widely available to them?
Options:
A .  Production concept
B .  Marketing concept
C .  Selling concept
D .  Product concept
Answer: Option A
Production concept best describes the consumer’s preference for products that are widely available to them. Production concept proposes that consumer would like to have a product which is widely available as well as reasonable in price. So in this article excerpt, you will find the differences between product concept and production concept.

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