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Question
When customer expectations regarding product quality, service quality, and value-based price are met or exceeded, _________ is created.
Options:
A .  Customer satisfaction
B .  Planning excellence
C .  A quality rift
D .  A value line
Answer: Option A
When customer expectations regarding product quality, service quality, and value-based price are met or exceeded, Customer satisfaction is created. Customer satisfaction indicates the fulfillment that customers derive from doing business with a firm.

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