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Question
Top firms audit service performance by collecting _________ measurements to probe customer satisfiers and dissatisfies.
Options:
A .  Customer satisfier
B .  Customer complaint
C .  Voice of the customer
D .  Psychological
Answer: Option C
Top firms audit service performance by collecting voice of the customer measurements to probe customer satisfiers and dissatisfies. Voice of Customer (VoC) is a term widely used in market research, that describes your customer’s feedback about their experience with your products and services.

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