The marketing concept applies to production firms, but not to service industries

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Question

The marketing concept applies to production firms, but not to service industries.

Options:

A . TRUE

B . FALSE

Answer: Option B
The marketing concept applies to production firms as well as service industries.

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More Questions on This Topic :

Question 1. Often, the best way to improve customer value, and beat the competition, is to be first to satisfy a need that others ha....to satisfy a need that others have not even considered.

Question 2. It is more costly to retain current customers by satisfying their needs, than to get new customers by taking them away f....get new customers by taking them away from a competitor.

Question 3. A dissonance-reducing buying behavior is designed to probe consumers’ hidden, subconscious motivations.....

Question 4. The marketing concept means that an organization aims the majority of its efforts at satisfying customers, at a profit.....majority of its efforts at satisfying customers, at a profit.

Question 5. Consumer buying behavior refers to the buying behavior of businesses.....

Question 6. All of the following are examples of services EXCEPT:....

Question 7. A ____________ is a form of product that consists of activities, benefits, or satisfactions offered for sale that are es....intangible and do not result in the ownership of anything.

Question 8. Distinct characteristic of services is_____________....

Question 9. Services are typically produced and consumed simultaneously. This is an example of the ________ characteristic of servic....This is an example of the ________ characteristic of services.

Question 10. Which is a type of auction?....

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