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The ________ holds that the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well being.
Options:
A .  Customer-centred business
B .  Focused business model
C .  Societal marketing concept
D .  Ethically responsible marketing
Answer: Option C

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