Question
The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic?
Answer: Option D
The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to Demographical characteristics. Demographic segmentation is one of the ways to target a specific group of consumers.
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The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to Demographical characteristics. Demographic segmentation is one of the ways to target a specific group of consumers.
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