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Question
The controllable variables a company puts together to satisfy a target group is called the _____________.
Options:
A .  Marketing strategy
B .  Marketing mix
C .  Strategic planning
D .  Marketing concept
Answer: Option B
The controllable variables a company puts together to satisfy a target group is called the Marketing mix. The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.

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