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Question
The buying process starts when the buyer recognizes a _________.
Options:
A .  Product
B .  An advertisement for the product
C .  A salesperson from a previous visit
D .  Problem or need
Answer: Option D
The buying process starts when the buyer recognizes a Problem or need. The consumer buying process is the steps a consumer takes in making a purchasing decision. The steps include recognition of needs and wants, information search, evaluation of choices, purchase, and post-purchase evaluation.

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