The basic role of promotion is _________.

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The basic role of promotion is _________.

Options:

A . Information

B . Manipulation

C . Communication

D . Interpretation

Answer: Option C
The basic role of promotion is Communication. Promotion is all about communication because promotion is the way in a business makes its products known to the customers, both current and potential. The main aim of promotion is to ensure that customers are aware of the existence and positioning of products.

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