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Question
Successful service companies focus their attention on both their customers and their employees. They understand ___________, which links service firm profits with employee and customer satisfaction.
Options:
A .  Internal marketing
B .  Service-profit chains
C .  Interactive marketing
D .  Service differentiation
Answer: Option B
Successful service companies focus their attention on both their customers and their employees. They understand service-profit chains, which links service firm profits with employee and customer satisfaction. The service profit chain dissects the levers that translate good service into profitability.

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