Standardized and customized flow of activities, simple and complex number of ste

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Standardized and customized flow of activities, simple and complex number of steps and customer involvement by which a service is delivered is called –

Options:

A . Place Mix

B . Physical evidence mix

C . Process mix

D . People mix

Answer: Option C
Standardized and customized flow of activities, simple and complex number of steps and customer involvement by which a service is delivered is called Process mix. Process refers to the flow of activities or mechanism that take place when there is in an interaction between the customers and the businesses.

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More Questions on This Topic :

Question 1. Which of the following is not an element of physical evidence?....

Question 2. Which of the following is not an element of people?....

Question 3. All human actors who play a part in service delivery and thus influence the buyers perceptions: namely, the firms person....personnel, the customer and other customers in the service environment.

Question 4. __________ is the environment in which the service is delivered and where the firm and customer interact and any tangibl....tangible components that facilitates performance or communication of the service.

Question 5. ____________ is a tool for simultaneously depicting the service process, the points of customer contact and the evidence....the evidence of service from the customers point of view.

Question 6. Compared with low-contact services, customers of high-contact services are more likely to judge service quality on the b....more likely to judge service quality on the basis of:

Question 7. In the absence of a physical product, service providers need to consider the use of __________ that enable customers to ....enable customers to make a judgment on the service quality.

Question 8. ___________ are the only service distributors which do not require direct human interactions.....

Question 9. __________ is the physical surroundings or the physical facility where the service is produced, delivered and consumed.....physical facility where the service is produced, delivered and consumed.

Question 10. Which of the following is not generally accepted as being part of the extended marketing mix for services?....

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