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Question
Research has shown that customers are more likely to choose a self-service channel if they have ____________.
Options:
A .  lower knowledge about a service
B .  a preference for convenience
C .  purchased the product before
D .  a high need for personal interaction
Answer: Option B
Research has shown that customers are more likely to choose a self-service channel if they have a preference for convenience. Self-service allows you to provide online support to your customers without requiring any interaction with a representative from your company.

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