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Question
________ pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share.
Options:
A .  Market-skimming
B .  Value-based
C .  Market-penetration
D .  Leader
Answer: Option C
Market-penetration pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share. Market penetration pricing is a pricing strategy that sets a low initial price for a product. The goal is to quickly attract new customers based on the low cost. The strategy is most effective for increasing market share and sales volume while discouraging competition.

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