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Question
_____________ is defined as the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits.
Options:
A .  Customer value
B .  Satisfaction scale
C .  Profit margin
D .  Competitive benefit
Answer: Option A
Customer value is defined as the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits. Customer Value is the level of satisfaction of your customer towards your business.

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