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Question
____________ is defined as communication with large numbers of customers at the same time.
Options:
A .  Personal selling
B .  Sales promotion
C .  Mass selling
D .  All of the above
Answer: Option C
Mass selling is defined as communication with large numbers of customers at the same time. Mass marketing is a market strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy, which supports the idea of broadcasting a message that will reach the largest number of people possible.

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