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Question
In the absence of a physical product, service providers need to consider the use of __________ that enable customers to make a judgment on the service quality.
Options:
A .  Intangible clues
B .  Tangible clues
C .  Blueprint
D .  Performance measures
Answer: Option B
In the absence of a physical product, service providers need to consider the use of tangible clues that enable customers to make a judgment on the service quality.

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