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Question
In marketing theory, every contribution from the supply chain adds ________ to the product.
Options:
A .  Value
B .  Costs
C .  Convenience
D .  Ingredients
Answer: Option A
In marketing theory, every contribution from the supply chain adds Value to the product. A basic marketing theory states that to maximize sales, a company must position its products or services in the marketplace in such a way that consumers believe they need a particular product for service or that a product or service they need has a particular benefit.

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