Question
In a __________ orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them.
Answer: Option A
In a Marketing orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them. Production orientation follows the theory that any product of high quality can be readily sold.
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In a Marketing orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them. Production orientation follows the theory that any product of high quality can be readily sold.
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