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Question
If performance meets consumer expectations, the consumer is ________.
Options:
A .  Delighted
B .  Satisfied
C .  Disappointed
D .  Surprised
Answer: Option B
If performance meets consumer expectations, the consumer is Satisfied. Performance marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers and marketing companies are paid when a specific action is completed; such as a sale, lead or click.

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