Question
How do consumers respond to various marketing efforts the company might use? What is a starting point of a buyer’s behavior?
Answer: Option D
This is stimulus-response model of the buyer behaviour. It shows stimuli as input and buyer response as output with the process of decision-making in the middle which depends on the buyer's characteristics.
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This is stimulus-response model of the buyer behaviour. It shows stimuli as input and buyer response as output with the process of decision-making in the middle which depends on the buyer's characteristics.
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