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Holistic marketers achieve profitable growth by expanding customer share, ________, and capturing customer lifetime value.
Options:
A .  Undermining competitive competencies
B .  Building customer loyalty
C .  Milking the market for product desires
D .  Renewing a customer base
Answer: Option B
Holistic marketers achieve profitable growth by expanding customer share, Building customer loyalty, and capturing customer lifetime value. Holistic marketing concept is based on the development, design and implementation of marketing programs.

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