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Question
Compared with low-contact services, customers of high-contact services are more likely to judge service quality on the basis of:
Options:
A .  Price of the service
B .  Processes used in carrying out the service
C .  Intangible outcomes e.g. the performance of an investment portfolio
D .  Tangible outcomes
Answer: Option B
Compared with low-contact services, customers of high-contact services are more likely to judge service quality on the basis of Processes used in carrying out the service.

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