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According to the passage, today’s successful firms, unlike successful firms in the past, may earn the greatest profits by:


Options:
A .   investing in research to produce cheaper versions of existing technology.
B .   being the first to market a competing technology.
C .   adapting rapidly to a technological standard previously set by a competing firm.
D .   emphasizing the development of methods for the mass production and distribution of a new technology.
Answer: Option D
:
D

The best answer is D. The passage sets up a contrast with “traditional” ways to benefit from marketing a product by stating that market place success based on leadership in “mass production and distribution” is characteristic of today’s companies, not those of the past.
Choice B is incorrect because it describes the way in which companies have achieved success in the past.
Choices A and C are incorrect: they present ways of earning profits that are not discussed in the passage.



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