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Question
A ________ when it is aroused to a sufficient level of intensity.
Options:
A .  Need becomes a motive
B .  Motive becomes a need
C .  Desire becomes a reality
D .  Unfulfilled demand becomes a crisis
E .  Personal demand exceeds the ability to rationally reject
Answer: Option A
A Need becomes a motive when it is aroused to a sufficient level of intensity. A need is a consumer's desire for a product's or service's specific benefit, whether that be functional or emotional.

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