Sail E0 Webinar
Question
A market orientation recognizes that:
Options:
A .  Price is the most important variable for customers.
B .  Market intelligence relating to current and future customer needs is important.
C .  Selling and marketing is essentially the same thing.
D .  Sales depend predominantly on an aggressive sales force.
Answer: Option B
A market orientation recognizes that market intelligence relating to current and future customer needs is important. Market orientation is a business philosophy where the focus is on identifying customer needs or wants and meeting them. When a company has a market orientation approach, it focuses on designing and selling goods and services that satisfy customer needs in order to be profitable.

Was this answer helpful ?
Next Question

Submit Solution

Your email address will not be published. Required fields are marked *

Latest Videos

Latest Test Papers