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MCQs

Total Questions : 485 | Page 4 of 49 pages
Question 31. The marketing concept applies to production firms, but not to service industries.
  1.    TRUE
  2.    FALSE
 Discuss Question
Answer: Option B. -> FALSE
Question 32. The marketing concept means that an organization aims the majority of its efforts at satisfying customers, at a profit.
  1.    TRUE
  2.    FALSE
 Discuss Question
Answer: Option A. -> TRUE
Question 33. Often, the best way to improve customer value, and beat the competition, is to be first to satisfy a need that others have not even considered.
  1.    TRUE
  2.    FALSE
 Discuss Question
Answer: Option B. -> FALSE
Question 34. It is more costly to retain current customers by satisfying their needs, than to get new customers by taking them away from a competitor.
  1.    TRUE
  2.    FALSE
 Discuss Question
Answer: Option B. -> FALSE
Question 35. A dissonance-reducing buying behavior is designed to probe consumers’ hidden, subconscious motivations.
  1.    TRUE
  2.    FALSE
 Discuss Question
Answer: Option B. -> FALSE
Question 36. Consumer buying behavior refers to the buying behavior of businesses.
  1.    TRUE
  2.    FALSE
 Discuss Question
Answer: Option B. -> FALSE
Question 37. A ____________ is a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.
  1.    Service
  2.    Demand
  3.    Need
  4.    Physical object
 Discuss Question
Answer: Option A. -> Service
Question 38. Distinct characteristic of services is_____________
  1.    Intangibility
  2.    Inseparability
  3.    Variability
  4.    Perishability
 Discuss Question
Answer: Option A. -> Intangibility
Question 39. All of the following are examples of services EXCEPT:
  1.    Banking
  2.    Hotels and motels
  3.    Tax preparation
  4.    Computer software
 Discuss Question
Answer: Option D. -> Computer software
Question 40. Services are typically produced and consumed simultaneously. This is an example of the ________ characteristic of services.
  1.    Intangibility
  2.    Variability
  3.    Inseparability
  4.    Simultaneously
  5.    Perishability
 Discuss Question
Answer: Option C. -> Inseparability

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