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MCQs

Total Questions : 485 | Page 2 of 49 pages
Question 11. Need becomes ________ when they are directed towards a specific object.
  1.    Actual need
  2.    Want
  3.    Satisfaction
  4.    Demand
 Discuss Question
Answer: Option B. -> Want
Question 12. Products that are relatively inexpensive and are purchased frequently with minimal effort can be classified as ___________ products.
  1.    Shopping
  2.    Convenience
  3.    Industrial
  4.    Specialty
  5.    Unsought
 Discuss Question
Answer: Option B. -> Convenience
Question 13. A(n) _________ product exceeds customer expectations.
  1.    Strategic
  2.    Superior
  3.    Augmented
  4.    Anticipated
 Discuss Question
Answer: Option C. -> Augmented
Question 14. The _____ identifies the product or brand.
  1.    Container
  2.    Label
  3.    Advertisement
  4.    Warranty
 Discuss Question
Answer: Option B. -> Label
Question 15. The skimming, penetration, bargaining and bundling are decided in the ____________ of the Marketing Mix strategy.
  1.    Price Decisions
  2.    Place Decisions
  3.    Product Decisions
  4.    Promotion Decisions
 Discuss Question
Answer: Option A. -> Price Decisions
Question 16. Marketing Mix is the most visible part of the marketing strategy of an organization.
  1.    TRUE
  2.    FALSE
 Discuss Question
Answer: Option A. -> TRUE
Question 17. Businesses spend most of their advertising expenses on business-to-business markets.
  1.    TRUE
  2.    FALSE
 Discuss Question
Answer: Option B. -> FALSE
Question 18. Institutional markets consist of people who buy products and services for personal use.
  1.    TRUE
  2.    FALSE
 Discuss Question
Answer: Option B. -> FALSE
Question 19. Red Cross blood donations are considered to be specialty products and, therefore, have a specialty offer to the consumer.
  1.    TRUE
  2.    FALSE
 Discuss Question
Answer: Option B. -> FALSE
Question 20. Convenience products usually have intensive distribution because sales of these products tend to have a direct relationship to availability.
  1.    TRUE
  2.    FALSE
 Discuss Question
Answer: Option A. -> TRUE

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