Questions and answers for exam Preparation

MCQs

Total Questions : 485 | Page 13 of 49 pages

Question 121. Luxury products, such as Rolex watches, are also known as:

Shopping product
Convenience product
Emergency product
Specialty product

Discuss Question

Answer: Option A. -> Shopping product

Question 122. Which of the following is the most recent stage of marketing evolution?

Marketing department era
Production era
Sales era
Marketing company era

Discuss Question

Answer: Option D. -> Marketing company era

Question 123. Which of the following is NOT included in the marketing management process used by the marketing manager to achieve its objectives?

Planning marketing activities
Raising funds to finance the marketing projects
Controlling marketing plans
Directing implementation of the marketing plans

Discuss Question

Answer: Option B. -> Raising funds to finance the marketing projects

Question 124. Which of the following is NOT consistent with a manager having a marketing orientation?

Inventory levels are set with customer requirements and costs in mind
Customer relationship focuses on customer satisfaction before and after sale, leading to a profitable long-run relationship
Focus of advertising is on product features and how products are made
Packaging is designed for customer convenience and as a selling tool

Discuss Question

Answer: Option C. -> Focus of advertising is on product features and how products are made

Question 125. Which of the following is NOT included as a basic idea in the definition of marketing concepts?

Total company effort
Profit
Productivity
Customer satisfaction

Discuss Question

Answer: Option C. -> Productivity

Question 126. In order for exchange to occur:

A complex societal system must be involved.
Organized marketing activities must also occur.
A profit-oriented organization must be involved.
Each party must have something of value to the other party.

Discuss Question

Answer: Option D. -> Each party must have something of value to the other party.

Question 127. The way in which the product is delivered to meet the customers' needs refers to:

New product concepts and improvements
Selling
Advertising and promotion activities
Place or distribution activities

Discuss Question

Answer: Option D. -> Place or distribution activities

Question 128. A market orientation recognizes that:

Price is the most important variable for customers.
Market intelligence relating to current and future customer needs is important.
Selling and marketing is essentially the same thing.
Sales depend predominantly on an aggressive sales force.

Discuss Question

Answer: Option B. -> Market intelligence relating to current and future customer needs is important.

Question 129. Four competing philosophies strongly influence the role of marketing and marketing activities within an organization. Which if the following is not a component of market orientation?