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MCQs

Total Questions : 262 | Page 4 of 27 pages
Question 31. The division of market on the basis of marital status of consumers such as 'single consumers' and 'married consumers' is an example of
  1.    geographic segmentation
  2.    demographic segmentation
  3.    psychographic segmentation
  4.    behavioral segmentation
 Discuss Question
Answer: Option B. -> demographic segmentation
Answer: (b).demographic segmentation
Question 32. The Scion, Toyota and Lexus under the roof of same brand targets their own segments so the coverage strategy used in this situation is called
  1.    mass marketing
  2.    segmented marketing
  3.    niche marketing
  4.    micromarketing
 Discuss Question
Answer: Option B. -> segmented marketing
Answer: (b).segmented marketing
Question 33. The type of joint venture according to which domestic company exports management services instead of exporting goods is classified as
  1.    contract manufacturing
  2.    joint ownership
  3.    management contracting
  4.    investment ownership
 Discuss Question
Answer: Option C. -> management contracting
Answer: (c).management contracting
Question 34. The market which is segmented on the basis of usage rate of product such as 'light, medium and heavy users' of the products is considered as
  1.    geographic segmentation
  2.    demographic segmentation
  3.    psychographic segmentation
  4.    behavioral segmentation
 Discuss Question
Answer: Option D. -> behavioral segmentation
Answer: (d).behavioral segmentation
Question 35. Considering industrial structures, the economies who are heading further with fast growth leading to overall economic growth of country is classified as
  1.    raw material exporting economies
  2.    subsistence economies
  3.    emerging economies
  4.    industrial economies
 Discuss Question
Answer: Option B. -> subsistence economies
Answer: (b).subsistence economies
Question 36. Segmentation of international markets such as amount of bureaucracy in a country is an example of
  1.    geographic location
  2.    cultural factors
  3.    economic factors
  4.    political and legal factors
 Discuss Question
Answer: Option D. -> political and legal factors
Answer: (d).political and legal factors
Question 37. The comprehensive and organized collection about individual prospect of customer including psychographic, geographic and demographic data is called
  1.    premium database
  2.    customer database
  3.    event database
  4.    rebate database
 Discuss Question
Answer: Option B. -> customer database
Answer: (b).customer database
Question 38. The way of entering into foreign markets by partnering with other firms to produce any market offering is called
  1.    exporting
  2.    importing
  3.    joint venturing
  4.    licensing
 Discuss Question
Answer: Option C. -> joint venturing
Answer: (c).joint venturing
Question 39. The forms of direct marketing includes
  1.    direct mail marketing
  2.    catalog marketing
  3.    personal selling
  4.    all of above
 Discuss Question
Answer: Option D. -> all of above
Answer: (d).all of above
Question 40. The 'Champion' segments market according to the benefits consumers seek in their athletic wear is an example of
  1.    geographic segmentation
  2.    income segmentation
  3.    psychographic segmentation
  4.    benefit segmentation
 Discuss Question
Answer: Option D. -> benefit segmentation
Answer: (d).benefit segmentation

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