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MCQs

Total Questions : 262 | Page 3 of 27 pages
Question 21. The strategy which does not after the large market to capture smaller share is called
  1.    mass marketing
  2.    segmented marketing
  3.    niche marketing
  4.    micromarketing
 Discuss Question
Answer: Option C. -> niche marketing
Answer: (c).niche marketing
Question 22. The global communication and product strategy in which communication and product both are adjusted to fit in foreign market is classified as
  1.    product adaptation
  2.    straight product extension
  3.    dual adaptation
  4.    communication adaptation
 Discuss Question
Answer: Option C. -> dual adaptation
Answer: (c).dual adaptation
Question 23. The kind of joint venture in which company signs agreement with foreign producers to provide services or manufacture goods is classified as
  1.    investment ownership
  2.    contract manufacturing
  3.    joint ownership
  4.    management contracting
 Discuss Question
Answer: Option B. -> contract manufacturing
Answer: (b).contract manufacturing
Question 24. The way of entering foreign markets by setting up foreign manufacturing facilities is classified as
  1.    direct investment
  2.    indirect investment
  3.    union ownership
  4.    export union
 Discuss Question
Answer: Option A. -> direct investment
Answer: (a).direct investment
Question 25. The market divided on the basis of social class as 'lower lowers, upper lowers and middle class' is example of
  1.    geographic segmentation
  2.    demographic segmentation
  3.    psychographic segmentation
  4.    behavioral segmentation
 Discuss Question
Answer: Option C. -> psychographic segmentation
Answer: (c).psychographic segmentation
Question 26. Considering competitive positions, the company which serves small customer segments that remain ignored by other companies in industry is classified as
  1.    market follower
  2.    market niche
  3.    market challenger
  4.    market leader
 Discuss Question
Answer: Option B. -> market niche
Answer: (b).market niche
Question 27. The concept through which the life is brought up in message of advertising strategy in memorable and distinctive way is classified as
  1.    rational concept
  2.    reminder concept
  3.    creative concept
  4.    persuasive concept
 Discuss Question
Answer: Option C. -> creative concept
Answer: (c).creative concept
Question 28. The process of assessing objectives, strengths, weaknesses, strategies and reaction patterns of competitors is classified as
  1.    branding analysis
  2.    premium analysis
  3.    competitor analysis
  4.    corporate analysis
 Discuss Question
Answer: Option C. -> competitor analysis
Answer: (c).competitor analysis
Question 29. According to competitive positions, the main focus of market follower strategy is to
  1.    multiple niching
  2.    full frontal attack
  3.    expand market share
  4.    follow at a distance
 Discuss Question
Answer: Option D. -> follow at a distance
Answer: (d).follow at a distance
Question 30. The 'Fit and Polish' consumers seek benefits balance between function and style is an example of
  1.    geographic segmentation
  2.    income segmentation
  3.    psychographic segmentation
  4.    benefit segmentation
 Discuss Question
Answer: Option D. -> benefit segmentation
Answer: (d).benefit segmentation

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