Marketing And Marketing Management

MARKETING STRATEGY MCQs

Total Questions : 262

Page 1 of 27 pages
Question 1. Considering competitive positions, the firm other than market leader who is fighting hard in its industry to increase market share is classified as
  1.    market follower
  2.    market niche
  3.    market challenger
  4.    market leader
 Discuss Question
Answer is Option C. -> market challenger
Answer: (c).market challenger
Question 2. The Company whose strategies are in accordance to strategy of other competitive firms in industry is classified as
  1.    profit centered company
  2.    market centered company
  3.    competitor centered company
  4.    customer centered company
 Discuss Question
Answer is Option C. -> competitor centered company
Answer: (c).competitor centered company
Question 3. The international markets can be segmented on the basis of factors such as
  1.    geographic location
  2.    cultural factors
  3.    economic factors
  4.    all of above
 Discuss Question
Answer is Option D. -> all of above
Answer: (d).all of above
Question 4. The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as
  1.    customer value analysis
  2.    corporate image analysis
  3.    strategic behavior analysis
  4.    benchmarking
 Discuss Question
Answer is Option A. -> customer value analysis
Answer: (a).customer value analysis
Question 5. The primary data which is gathered by observing relevant actions and people is called
  1.    experimental research
  2.    ethnographic research
  3.    observational research
  4.    survey research
 Discuss Question
Answer is Option C. -> observational research
Answer: (c).observational research
Question 6. The markets in which the market offerings are bought from sellers for reselling purpose are known as
  1.    business markets
  2.    reseller markets
  3.    government markets
  4.    international markets
 Discuss Question
Answer is Option B. -> reseller markets
Answer: (b).reseller markets
Question 7. The personal factors include
  1.    online communities
  2.    social class
  3.    personality and self-concept
  4.    roles and status
 Discuss Question
Answer is Option C. -> personality and self-concept
Answer: (c).personality and self-concept
Question 8. The well-known brand 'Apple' is related to brand personality trait of
  1.    ruggedness
  2.    competence
  3.    sophistication
  4.    excitement
 Discuss Question
Answer is Option D. -> excitement
Answer: (d).excitement
Question 9. The ads affecting consumer's subconscious minds are classified as
  1.    online advertising
  2.    subliminal advertising
  3.    luminal advertising
  4.    Both b and c
 Discuss Question
Answer is Option B. -> subliminal advertising
Answer: (b).subliminal advertising
Question 10. In macro environment, the 'pressure groups' and 'government agencies' are part of
  1.    the cultural environment
  2.    the demographic environment
  3.    the economic environment
  4.    the political environment
 Discuss Question
Answer is Option D. -> the political environment
Answer: (d).the political environment