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MCQs

Total Questions : 302 | Page 3 of 31 pages
Question 21. The brands used by retailers or distributors to attract large number of customer's are classified as
  1.    extract brands
  2.    bait brands
  3.    retained brands
  4.    lifetime brands
 Discuss Question
Answer: Option B. -> bait brands
Answer: (b).bait brands
Question 22. In value stages, the marketing program investment must consider
  1.    attachment
  2.    product and trade
  3.    price premiums
  4.    market capitalization
 Discuss Question
Answer: Option B. -> product and trade
Answer: (b).product and trade
Question 23. In BVA, the measurement of customer's awareness of brand is classified as
  1.    knowledge
  2.    perceived knowledge
  3.    energized knowledge
  4.    brand knowledge
 Discuss Question
Answer: Option A. -> knowledge
Answer: (a).knowledge
Question 24. The name, symbol, design or combination of all of these with intention to differentiate products is classified as
  1.    brand
  2.    value products
  3.    customized brands
  4.    super brands
 Discuss Question
Answer: Option A. -> brand
Answer: (a).brand
Question 25. The net present value of forecasted brand earnings is classified as
  1.    brand value
  2.    brand discount rate
  3.    brand earnings
  4.    brand responsiveness
 Discuss Question
Answer: Option A. -> brand value
Answer: (a).brand value
Question 26. The focus on customer's evaluations and opinions is classified as
  1.    brand judgments
  2.    brand resonance
  3.    brand emotions
  4.    brand conversation
 Discuss Question
Answer: Option A. -> brand judgments
Answer: (a).brand judgments
Question 27. The brand which is result of extension in brand or sub-brand is classified as
  1.    brand extension
  2.    sub-brand
  3.    parent brand
  4.    product extension
 Discuss Question
Answer: Option C. -> parent brand
Answer: (c).parent brand
Question 28. The stage which describes the extent of customer relationship and feels 'in sync' in it is best considered as
  1.    brand emotions
  2.    brand conversation
  3.    brand judgments
  4.    brand resonance
 Discuss Question
Answer: Option D. -> brand resonance
Answer: (d).brand resonance
Question 29. In designing the brand portfolio, the focus is always on
  1.    maximum market coverage
  2.    minimum market coverage
  3.    categorize market coverage
  4.    brand house coverage
 Discuss Question
Answer: Option A. -> maximum market coverage
Answer: (a).maximum market coverage
Question 30. When the brand equity is based on customer differences then the competition, it is based on
  1.    price
  2.    cost
  3.    preferences
  4.    loyalty
 Discuss Question
Answer: Option A. -> price
Answer: (a).price

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