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Commerce

MARKETING MIX MCQs

Total Questions : 50

Page 1 of 5 pages
Question 1. Choose the besst description of a consumer who buys Pump water
  1.    high income
  2.    health conscious
  3.    elderly men
  4.    tourists
 Discuss Question
Answer is Option B. -> health conscious
Question 2. Which one is not a retail store?
  1.    Pak n Save
  2.    Michael Hill
  3.    Coke Cola warehouse
  4.    The Warehouse
 Discuss Question
Answer is Option C. -> Coke Cola warehouse
Question 3. Packaging is part of what P?
  1.    Product
  2.    Place
  3.    Promotion
  4.    Price
 Discuss Question
Answer is Option A. -> Product
Question 4. What word represents an Merit grade?
  1.    apply in detail
  2.    state
  3.    explain
  4.    describe
 Discuss Question
Answer is Option A. -> apply in detail
Question 5. What's another word for place?
  1.    location
  2.    retail
  3.    PLC
  4.    distribution channel
 Discuss Question
Answer is Option D. -> distribution channel
Question 6. Define guerrilla marketing
  1.    monkeys in an advert
  2.    army based promotion
  3.    a surprise and interesting form of advertising
  4.    all of the above
 Discuss Question
Answer is Option C. -> a surprise and interesting form of advertising
Question 7. What is the function of Pump water?
  1.    hydrate consumers
  2.    cheap az drink
  3.    a healthy snack
  4.    NZ icon
 Discuss Question
Answer is Option A. -> hydrate consumers
Question 8. Target customers can be
  1.    grouped in interests
  2.    grouped in religion
  3.    grouped in income
  4.    all of the above
 Discuss Question
Answer is Option D. -> all of the above
Question 9. Which type of promotion would a business in maturity use?
  1.    TV adverts
  2.    Newspaper advert
  3.    sponsor an event
  4.    mail drop
 Discuss Question
Answer is Option C. -> sponsor an event
Question 10. Which P is not in the Marketing MIx?
  1.    place
  2.    people
  3.    price
  4.    promotion
 Discuss Question
Answer is Option B. -> people
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