Marketing And Marketing Management MANAGING MARKETING INFORMATION MCQs Total Questions : 204 Page 1 of 21 pages Question 1. According to consumer promotion techniques, the cash refunds are also classified as price packs sweepstakes point of purchase promotions cash rebates See Solution Discuss Question Answer is Option D. -> cash rebatesAnswer: (d).cash rebates Question 2. The lifestyle measuring consumers major dimensions such as activates interests opinions all of above See Solution Discuss Question Answer is Option D. -> all of aboveAnswer: (d).all of above Question 3. The individual who represent company by performing selling, servicing, information gathering and prospecting is classified as sales person promoting manager prospering manager persuasion manager See Solution Discuss Question Answer is Option A. -> sales personAnswer: (a).sales person Question 4. The concept which states information about value, opportunities and rewards of good performance as thought by sales people is called organizational climate media climate sales climate outbound climate See Solution Discuss Question Answer is Option A. -> organizational climateAnswer: (a).organizational climate Question 5. Each member of selected sample has equal chance of selection in stratified random sample cluster sample simple random sample convenience sample See Solution Discuss Question Answer is Option C. -> simple random sampleAnswer: (c).simple random sample Question 6. The sales forecast is graphically shown, the horizontal axis shows raw material cost production sales marketing effort See Solution Discuss Question Answer is Option D. -> marketing effortAnswer: (d).marketing effort Question 7. The maximum number of sales of all the firms in an industry, for a given period of time is called total market potential total production potential total demand potential current demand See Solution Discuss Question Answer is Option A. -> total market potentialAnswer: (a).total market potential Question 8. An analysis of income distribution and person's savings is the part of geographic environment analysis economic environment analysis demographic environment analysis analysis of natural environment See Solution Discuss Question Answer is Option B. -> economic environment analysisAnswer: (b).economic environment analysis Question 9. The marketing intelligence helps to gather data based on real happenings data based on results data based on raw materials data based on sales See Solution Discuss Question Answer is Option A. -> data based on real happeningsAnswer: (a).data based on real happenings Question 10. The index showing that it is expensive to attract few or more prospects is referred in low market penetration index strict demand high market penetration index stretched market penetration index See Solution Discuss Question Answer is Option C. -> high market penetration indexAnswer: (c).high market penetration index 1234567...2021Next → Share on Facebook! Share on Pinterest!