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Which of the following best completes the passage above?
 
Options:
A .  affluent purchasers currently represent a shrinking portion of the population of all purchasers
B .  continued sales depend directly on the maintenance of an aura of exclusivity
C .  purchasers of premium products are concerned with the quality as well as with the price of the products
D .  expansion of the market niche to include a broader spectrum of consumers will increase profits
E .  manufacturing a premium brand is not necessarily more costly than manufacturing a standard brand of the same product
Answer: Option B
:
B
Option: (b)
The incomplete passage calls for an explanation of why price-reduction and mass-marketing methods should not be used for premium products. B, which states that sales of these products require that they appear specials, provides such an explanation. Therefore, B is the best answer. No other choice offers an appropriate explanation. The diminishing proportion of affluent buyers cited in A argues for using price reductions to attract buyers of lesser means. C suggests that purchasers of premium products find reduced prices attractive, and it has not been established that the methods affect quality or perception of quality. D argues for, rather than against, using mass marketing. E is inappropriate, since there is no indication that manufacturing costs are relevant.

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