The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called Options: A . &nbsptotal customer benefit B . &nbsptotal customer cost C . &nbsptotal economic cost D . &nbsptotal functional cost

The perceived monetary value of all the benefits which customers expect from a g

Question

The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called

Options:

A . total customer benefit

B . total customer cost

C . total economic cost

D . total functional cost

Answer: Option A
Answer: (a).total customer benefit

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