The packaging concept states what the package should be or do for the product.

Question

Options:

A . TRUE

B . FALSE

Answer: Option A

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Question 1. The materials and ingredients used in producing the product are obtained from other companies who are referred to as dis....obtained from other companies who are referred to as distributors.

Question 2. The primary purpose of marketing activities is to facilitate and encourage exchange transactions with potential customer....is to facilitate and encourage exchange transactions with potential customers.

Question 3. Merchant wholesalers sell goods and services directly to final consumers for their personal, non business use.....

Question 4. A service can be defined as “any activity or benefit that one party can offer another that is essentially intangible a....and that does not result in the ownership of anything.”

Question 5. The intangible nature of many services can create unique challenges for marketers.....

Question 6. In a __________ orientation, the role of marketing research is to determine customer needs and how well the company is s....customer needs and how well the company is satisfying them.

Question 7. When a manager focuses on making whatever products are easy to produce, and then trying to sell them, that manager has a....trying to sell them, that manager has a _____________ orientation.

Question 8. In addition to businesses, the marketing concept is also applicable to ___________.....

Question 9. The controllable variables a company puts together to satisfy a target group is called the _____________.....

Question 10. When customer expectations regarding product quality, service quality, and value-based price are met or exceeded, ______....and value-based price are met or exceeded, _________ is created.

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