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Question
The customer's lifetime purchases that generate the net present value of future profit streams is called
Options:
A
.
 customer lifetime value
B
.
 customer purchases value
C
.
 customer cost incurred
D
.
 customer relationships
Answer: Option A
Answer:
(a).
customer lifetime value
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More Questions on This Topic :
Question 1.
The 'total customer benefits' include....
Question 2.
The difference between the customer's evaluation including all the costs incurred and the benefits is called....
Question 3.
The first step in analysis of customer value is to....
Question 4.
The programs designed for customers which is limited to any affinity group are classified as....
Question 5.
The process of building, organizing and using databases of customers to build customer relationship is classified as....
Question 6.
In marketing, the 'resource adequacy' is the best classified as....
Question 7.
A company can create differentiation for its product with the help of....
Question 8.
The brand association which can be made with the personal relevance is classified as....
Question 9.
In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of....setting the brand boundaries is classified in the dimension of
Question 10.
A company's ability to perform in more than one way, but competitor's cannot match is classified as....
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